:root {
  --papel: #FAF5EC;
  --tarjeta: #FFFDF8;
  --tinta: #3E3A33;
  --cuerpo: #5C564B;
  --secundario: #8A8071;
  --suave: #A69B8A;
  --acento: #B0682F;
  --linea: #E5DCCC;
}
* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  background: var(--papel);
  color: var(--tinta);
  font-family: Georgia, "Times New Roman", "Iowan Old Style", serif;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
a { color: var(--acento); text-decoration: none; }
a:hover { text-decoration: underline; }
.contenedor { max-width: 960px; margin: 0 auto; padding: 0 24px; }
.sello {
  font-family: -apple-system, "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 12px; letter-spacing: 3.5px; text-transform: uppercase;
  color: var(--suave);
}
header.cabecera { padding: 28px 0; display: flex; align-items: center; justify-content: space-between; }
header.cabecera .marca { display: flex; align-items: center; gap: 12px; color: var(--tinta); }
header.cabecera .marca img { width: 36px; height: 36px; border-radius: 9px; }
header.cabecera .marca span { font-size: 18px; white-space: nowrap; }
header.cabecera nav a { margin-left: 22px; font-size: 15px; color: var(--secundario); }
h1 { font-weight: 500; font-size: clamp(34px, 5vw, 54px); line-height: 1.12; margin: 0 0 18px; letter-spacing: -0.3px; }
h2 { font-weight: 500; font-size: 22px; margin: 40px 0 10px; color: var(--tinta); }
h3 { font-weight: 500; font-size: 18px; margin: 28px 0 6px; color: var(--acento); }
p { margin: 0 0 14px; color: var(--cuerpo); font-size: 17px; }
p.sub { font-size: 20px; color: var(--secundario); font-style: italic; }
.boton {
  display: inline-block; background: var(--tinta); color: var(--papel);
  padding: 14px 22px; border-radius: 999px; font-size: 16px;
  font-family: -apple-system, "Helvetica Neue", Helvetica, Arial, sans-serif;
}
.boton:hover { text-decoration: none; background: #2c2925; }
.boton.secundario { background: transparent; color: var(--tinta); border: 1px solid var(--linea); }
.hero { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 48px; align-items: center; padding: 40px 0 64px; }
.hero .telefono { justify-self: center; width: min(320px, 80vw); }
.hero .telefono img { width: 100%; height: auto; border-radius: 44px; border: 1px solid var(--linea); box-shadow: 0 30px 60px rgba(62, 58, 51, 0.10); display: block; }
.acciones { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 24px; align-items: center; }
.nota { font-size: 14px; color: var(--suave); margin-top: 10px; }
.rasgos { display: grid; grid-template-columns: 1fr 1fr; gap: 36px 56px; padding: 24px 0 64px; border-top: 1px solid var(--linea); max-width: 840px; margin: 0 auto; }
.rasgo h3 { margin: 0 0 6px; color: var(--tinta); font-size: 20px; }
.rasgo h3::before { content: "—"; color: var(--acento); margin-right: 10px; }
.rasgo p { margin: 0; font-size: 16px; }
.muestra { text-align: center; padding: 56px 0 64px; border-top: 1px solid var(--linea); }
.muestra .palabra { font-size: clamp(40px, 6vw, 64px); font-weight: 500; margin: 8px 0 4px; }
.muestra .tipo { font-style: italic; color: var(--secundario); margin-bottom: 18px; }
.muestra .def { max-width: 560px; margin: 0 auto 10px; font-size: 20px; color: var(--cuerpo); }
.muestra .ej { max-width: 560px; margin: 0 auto; font-style: italic; color: var(--secundario); font-size: 17px; }
.linea { width: 44px; height: 1px; background: var(--linea); margin: 14px auto; }
footer { border-top: 1px solid var(--linea); padding: 28px 0 48px; font-size: 14px; color: var(--suave); display: flex; gap: 18px; flex-wrap: wrap; justify-content: space-between; }
footer a { color: var(--secundario); }
main.texto { max-width: 680px; margin: 0 auto; padding: 24px 24px 96px; }
main.texto h1 { font-size: 32px; }
main.texto ul { color: var(--cuerpo); padding-left: 22px; }
main.texto li { margin-bottom: 8px; }
@media (max-width: 760px) {
  .rasgos { grid-template-columns: 1fr; gap: 26px; text-align: left; }
  .hero { grid-template-columns: 1fr; gap: 32px; padding: 16px 0 48px; text-align: center; }
  .acciones { justify-content: center; }
  header.cabecera nav a { margin-left: 14px; font-size: 14px; }
  header.cabecera .marca span { font-size: 16px; }
}

/* --- landing --- */
body.landing { overflow-x: hidden; }
.cabecera.fija { position: sticky; top: 0; z-index: 10; background: rgba(250, 245, 236, 0.88); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom: 1px solid var(--linea); padding: 0; }
.cabecera.fija .barra { display: flex; align-items: center; justify-content: space-between; padding-top: 14px; padding-bottom: 14px; }
.hero-full { padding: 56px 0 8px; }
.hero-texto h1 { font-size: clamp(42px, 6.4vw, 72px); margin-bottom: 22px; }
.hero-texto h1 em { font-style: italic; color: var(--acento); }
#palabra-ciclo { font-style: italic; color: var(--acento); transition: opacity 0.4s ease; }
.badge-appstore { display: inline-block; line-height: 0; }
.badge-appstore img { display: block; border-radius: 10px; }
.badge-appstore .badge-alt { display: none; }
.badge-appstore.badge-caido { line-height: normal; background: #1c1b19; color: #fff; border-radius: 12px; padding: 14px 24px; font-family: -apple-system, "Helvetica Neue", sans-serif; font-size: 16px; }
.badge-appstore.badge-caido .badge-alt { display: inline; }
.nota-badge { font-size: 14px; color: var(--suave); }
.acciones { align-items: center; gap: 18px; }
.acciones.centradas { justify-content: center; margin-top: 26px; }

.manifiesto { text-align: center; padding: 96px 0; border-top: 1px solid var(--linea); background: var(--tarjeta); }
.manifiesto .grande { font-size: clamp(24px, 3.4vw, 36px); line-height: 1.45; color: var(--cuerpo); margin: 28px auto 0; max-width: 780px; }
.manifiesto .grande.acentuada { color: var(--tinta); }
.manifiesto .grande.acentuada br + * { }

.pasos { border-top: 1px solid var(--linea); }
.pasos .contenedor { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; padding-top: 80px; padding-bottom: 80px; }
.paso .numero { font-family: Georgia, serif; font-size: 44px; color: var(--acento); display: block; margin-bottom: 8px; }
.paso h3 { margin: 0 0 8px; color: var(--tinta); font-size: 24px; }
.paso p { margin: 0; font-size: 16px; }

.muestra { border-top: 1px solid var(--linea); padding: 88px 0; }
.tarjeta-palabra { display: block; width: min(560px, 100%); margin: 22px auto 0; background: var(--tarjeta); border: 1px solid var(--linea); border-radius: 28px; padding: 44px 36px 40px; cursor: pointer; text-align: center; font-family: inherit; transition: transform 0.25s ease, box-shadow 0.25s ease, opacity 0.25s ease; box-shadow: 0 18px 44px rgba(62, 58, 51, 0.07); }
.tarjeta-palabra:hover { transform: translateY(-3px); box-shadow: 0 26px 56px rgba(62, 58, 51, 0.11); }
.tarjeta-palabra.cambiando { opacity: 0; }
.tarjeta-palabra .palabra { font-size: clamp(36px, 5vw, 52px); color: var(--tinta); }
.pie-muestra { text-align: center; max-width: 560px; margin: 26px auto 0; font-size: 15px; color: var(--suave); }

.cinta { overflow: hidden; border-top: 1px solid var(--linea); border-bottom: 1px solid var(--linea); padding: 20px 0; background: var(--papel); }
.cinta-pista { display: flex; gap: 28px; white-space: nowrap; font-style: italic; font-size: 22px; color: var(--suave); animation: desliza 48s linear infinite; width: max-content; }
@keyframes desliza { from { transform: translateX(0); } to { transform: translateX(-50%); } }

.cierre { text-align: center; padding: 100px 0 90px; }
.cierre h2 { font-size: clamp(34px, 5vw, 52px); line-height: 1.15; margin: 0; }
.cierre .nota-badge { display: block; margin-top: 16px; }

footer.pie { border-top: 1px solid var(--linea); padding: 26px 0 44px; font-size: 14px; color: var(--suave); }
footer.pie .contenedor { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
footer.pie a { color: var(--secundario); }

.anima { opacity: 0; transform: translateY(18px); transition: opacity 0.7s ease, transform 0.7s ease; }
.anima.visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .anima { opacity: 1; transform: none; transition: none; } .cinta-pista { animation: none; } #palabra-ciclo { transition: none; } }

@media (max-width: 760px) {
  .hero-full { padding-top: 28px; }
  .cabecera.fija nav a { margin-left: 12px; font-size: 13px; }
  .pasos .contenedor { grid-template-columns: 1fr; gap: 34px; text-align: center; }
  .manifiesto { padding: 72px 0; }
  .cierre { padding: 80px 0 70px; }
  footer.pie .contenedor { justify-content: center; text-align: center; }
}